Rob Petersen barnraisersllc.com
Social media marketing is the use of community-oriented publishing vehicles, available to anyone, to create awareness and build relationships that are capable of generating business behind your brand.
The necessary ingredients are:
- Relevant content
- Commitment to publish consistently
- Willingness to connect with others and engage in conversations
- Courage to put yourself out there
Social media marketing has evolved. It offers the same multi-media options and consumer profiling as mass media. There is TV/video (YouTube) and radio (blogtalkradio, podcasts). Social networks function much like magazines skewing to specific demographics. Facebook, for example, is like People magazine; Twitter likeUs; LinkedIn is like business publications (Forbes, Business Week, Inc.) and Pinterest like women’s service books (Ladies Home Journal, Better Homes and Gardens, Cosmopolitan).
Plus, there are targeting and promotional tools to help you find advocates and influencers on social networks (Booshaka, Klout), blogs (Technorati, Alltop), geo-target (Twitter Search) and promote in ways that encourage sharing (Wildfire). But it would be misleading to say social media begets success for all businesses. Many don’t realize the return expected. Why? Here are 21 reasons social media marketing fails.